The BTS Story
Basketball Training Systems (BTS) is a full service platform that provides everything you need to own and operate a successful youth basketball business. We provide premier youth basketball training, whether at one of our growing number of Licensee facilities or through our use of the most advanced athlete tracking technologies available on the market.
Our innovative services, programs, and technology comprise the most comprehensive basketball business platform in the industry. In addition to an experienced executive team there to assure the success of our licensees, we provide a Resource Library with hundreds of resources to support facility operations.
Whether you have an existing facility or wish to build a new basketball training facility, BTS can be your partner to:
Build a facility with our extensive experience using our unique and cost-efficient facility build-out design
Successfully implement our programs and systems in your new or existing facility
Provide world-class instruction to your staff and the youth in your programs
Effectively operate a youth basketball organization
Start Your Journey
LICENSEE SUPPORT SERVICES
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Facility Construction
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Technology
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Basketball Curriculum
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Marketing Management
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Operational Support
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Financial Analysis
Comprehensive Support
End-to-End Assistance: We provide guidance at every step—helping you find, build, and operate successful basketball academies.
Continuous Support: Benefit from ongoing training and expert assistance to ensure your facility achieves and sustains excellence.
Evolving Technology
BTS incorporates the latest in sports science and technology to deliver unparalleled training experiences. As a BTS licensee, you gain the right to exclusive use of our curated player tracking technology. BTS uses the Larry Hughes St. Louis locations as a hub for pioneering research and development, focusing on innovative technologies that enables us to enhance the training experience at your academy.
Advanced Training Programs
BTS has a carefully curated basketball curriculum built around ten 5-week cycles. Trainers at every location go through our skill development coach certification, assuring consistency across the platform.
BTS academies have positively influenced thousands of athletes nationwide, helping them achieve their dreams both on and off the court.
Meet the Team
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Larry Hughes
Chairman
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Rick Campbell
CEO
Licensee Locations
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Larry Hughes Basketball Academy
2 Locations
St. Louis, MO -
Chris Paul Basketball Academy
Winston-Salem, NC
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BTS Basketball Academy featuring Bobby Jackson
2 Locations
Sacramento, CA -
Larry Hughes Basketball Academy Philly
Philadelphia, PA
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Ellis Elite Basketball Academy
Coppell, TX
Coming Soon
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Nebraska Basketball Academy
Omaha, NE
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Pro Elite Basketball Academy
Fort Smith, AR
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BTS Basketball Academy Atlanta
Atlanta, GA
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Sutton Sports Basketball Academy
Cary, NC
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Your Academy Name Here
Your location
LICENSEE PROCESS
Once you submit your information, one of our team members will contact you to set up an introductory call to address initial questions.
1
Request
Licensee Info
2
Initial
Introductory Call
3
Detailed Overview Call
4
Follow Up Q&A Call
5
Discovery Day In St. Louis
6
Sign Licensee
Agreement & Start Your Journey
